It’s of a viral nature and is led by trends and hashtags, like dance challenges, lip-sync skits, memes, and fashion and food-related videos.
The most popular content on WeChat Channels is very similar to what you’d find on Douyin or TikTok. Users can also discover content posted to other Channels (by their friends, and other accounts on WeChat) via the WeChat Channels feed. photos – up to 9 pictures in succession.videos – up to 1 hour in length (from Q2 2021) with a video size of 2GB.Launched for beta testing in early 2020, WeChat Channels is a new short video platform within WeChat that lets users create and share short video clips and photos to their own WeChat Channel. It allows the following type of posts – First things first: What is WeChat Channels? In this article, we’ll be answering those questions and more, as we break down everything you need to know about WeChat Channels, and how your business can get started on it. WeChat Channels! WeChat’s answer to the boom in short video content.īut what is it exactly? And how can international businesses use this new WeChat feature to their advantage? What do you get when you combine China’s biggest social media app, WeChat, with China’s biggest short video app, Douyin? This is a way brands can develop loyalty.Everything you wanted to know about WeChat Video Channel It was a way to make followers feel unique and to feel they have a relation with the brand they love. They sent a virtual plaque engraved with the names of all people who sent them a message. They used WeChat for their London runway show, and audio commentary was given by Chinese celebrities. Engaging directly with consumers helps to improve the brand’s image and its e-reputation.īurberry is known as one of the most appreciated brands in China, they have used WeChat for the London runway show, audio commentary was offered by Chinese celebrities. This inspired online fans because the campaign was fun and free.
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The brand also sponsored a contest asking people to record a ‘Big Mac Rap’. They share fun and interactive content through the audio function. They have been highly active on the network. The international fast food company McDonald’s quickly understood the power of WeChat in their marketing strategy. There are two interacting menus for marketing purposes this helps one to better manage interaction with fans. Create Websites inside WeChatĪnother WeChat tool allows brands to create small websites to give followers a better brand experience. Give your new followers a gift that meets their specific likes and needs. Here’s are the top 5 WeChat channels for Wine lovers. Targeting specific communities also a good strategy. Businesses attract consumers with prizes, promotions or pictures and they will follow. Through WeChat, you can communicate and advertise directly on smartphones apps.
Every day he publishes funny videos and stories
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The moment someone scans the QR Code, they become a member and follows all the shared content.īrands put QR Codes on their physical products and entice consumers to scan it with promotions, discounts, lucky draws, souvenirs or a WiFi pass.Ĭompanies also feature their QR Code on their Weibo page or wall posts to grab attention.įor example, you can check the WeChat of the artist, Patrick the Chinese. The companies looking to bring more followers and fans onto WeChat embed a QR Code linked to their account in as many places as they can. Official Account ID: WatsonsMalaysia 020 (Online to Offline) via QR Codes In China, the followers also have exclusive access to their services and receive discounts at the nearest Watson’s store by sending their location to the account. Chinese customers can purchase their products through the WeChat store. Watsons, the largest personal care store in China opened an official WeChat channel.
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